An Algerian Passion story.. Formulated to be your immortal imprint.

"Lily perfume" is not just a brand in the world of beauty, it is a reflection of a deep passion born and grown at the hands of an Algerian girl who believed that true elegance begins with an unforgettable scent. I am Lily Grassley, the founder of this brand, I started my journey driven by a firm belief that perfume is not just a fleeting spray or a complement to appearance, but an "identity" that precedes you, a"feeling" that inhabits you, and a"memory" that immortalizes your presence even in your absence. Here, each perfume was not chosen by chance, but was chosen very carefully to tell a unique story worthy of the one who carries it, and because we do not make perfumes for dates.. We make it to stay.

At Lilly perfumes, we believe that creativity lies in patience and precision; therefore, we follow the "make slowly" methodology, where we carefully choose our compositions and review our details repeatedly until we reach that smell that combines long persistence and quiet sophistication.

 "Lily perfume ”

Our vision & mission

Vision

To become the first and inspiring destination for everyone who is looking for aromatic excellence that combines the authentic Algerian spirit with international standards, and to make our perfumes the first reference for the definition of "identity through smell" in the Arab region and the world.

The message

Our mission is to enable our customers to express themselves and perpetuate their memories by creating exceptional perfumes with incomparable quality. We adhere to precision in manufacturing, honesty in the choice of ingredients, spreading the culture of a fragrance that leaves a long-lasting sentimental trace, always maintaining the touch of passion that is the essence of every bottle we produce.